Dark supercar arriving beneath palm trees and a night sky

$BFC

Bad Finance Club

You know the sensible choice, but the keys are already in your hand

Maybe it is the car you will not sell, the watch you bought too early or the interior you chose over another expense

The idea

The practical option was clear, and you chose the one you wanted to keep

Sometimes the car stays, even when selling it would make more sense. Sometimes the watch arrives before the sensible purchase. Bad Finance Club is for that familiar moment of knowing exactly what you chose.

Financially wrong, aesthetically correct

The picture shows why it felt right. The expense it displaced can stay out of frame.

White luxury car and luggage beside a blue private jet at dusk

The world

You see the car first, then start noticing everything else

The arrival, the interior, the detail you would have paid extra for: each scene makes an unreasonable choice easier to understand.

Person in white standing in front of a white sports car at night — You still look back at it on the way insideArrival 01

Seated person in a dark luxury interior beneath a starlight roof — The sensible expense is still on the list, but so was this interiorInterior 02

Two luxury SUVs arriving beneath an illuminated entrance canopy

Future study

Shared parking, when there is a real community to fill it

The details

The same instinct follows you beyond the car

It shows up in the seat finish, the watch you kept checking and the shoes you bought at the wrong time.

Gold leather seat beneath a starlight car roof — The interior came before the interest rate

Close view of a watch and cigar against a dark lounge interior — Retirement can wait a little longer

Gold shoes beside an illuminated luxury-car door sill — The right shoes for the wrong month

A recurring format

Rate the decision

An occasional verdict on a choice, when a photograph alone does not quite say enough

01Responsible

02Questionable

03Financially wrong

04Aesthetically correct

05Absolutely cinematic

Future

What this can become

If people begin sharing their own choices, these are three ways to bring the stories together.

Portraits

Portraits of people who choose to put a face to their decision

Shared parking

A lineup made from cars their owners actually bring, once there are enough to gather

Acquisitions

The watches, details and modifications people chose, with the story behind each one

Champagne and headphones beside the windows of a private aircraft

Retirement can wait, this view cannot

How to join

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